There are few things that I enjoy more than creating something that would not exist without me. Six years ago, I launched a project called “What’s It Worth To You?” to make it possible for others to do the same thing, with my help.
Today, I’ve opened the doors to the WIWTY Project again.
I want to help you get your website off the ground, at a cost that makes sense to you. Click here if you’d like to learn more about the WIWTY Project.
But if you’d rather do it yourself, I’m here to help you with the learning curve.
You don’t know what you don’t know.
For many entrepreneurs and small business owners, one of the most difficult things about building an online presence is knowing what’s technically possible.
- How do I turn my goals for my business into a website that works?
- What are the best tools if I’m going to do it myself?
- How much should a website cost?
- How do I hire the right person to build it?
- How do I make my website more than a glorified business card?
For many website designers and developers, one of the more difficult aspects is understanding how to give clients more value, without competing on price and sacrificing profit (or sanity).
- How can I get more clients?
- How much should I charge?
- What tools should I use in my business?
- How can I keep “Can you just?’s” from ruining my bottom line?
- How do I give more value without sacrificing my own income?
I’d Like to Help You Figure It Out…
I’ve been experimenting for years.
- I allowed clients to name their own prices for whatever they needed done online (copy editing, logo design, web development, etc.) in my “What’s It Worth To You?” project. (And I’m doing it again, with my newly-launched WIWTY Project Revamp 🙂
- I ran a 3-email cold marketing campaign, successfully selling customized websites to people who’d never heard of me, with 100% down up front.
- I have a private “Inner Circle” where I help members with the business side of being a WordPress professional: creating processes, writing proposals that sell, determining project fees, etc. (This group is currently closed to new members, but WIWTY Group is at your service!
After many years in “do it for you” mode…I’m flipping the switch and teaching you to do it for yourself.
Do It Yourself, Without Going It Alone.
I’m taking a step back from regular client work so that I can focus on teaching.
I plan to offer three different learning “tracks” over time:
- Strategy and technical training for DIYers who want custom websites without custom price tags.
- From-the-beginning “how to” for people who would like to become freelance WordPress website developers, but don’t know where to start.
- Guidance for freelance WP website developers who want to decrease their time per project, increase the value they offer their clients, and earn a predictable profit from every project.
Training will be delivered through tutorial series, clubs, and workshops. Putting together quality information takes time! Hopefully you’ll bear with me during the process :).
Why I Want To Help…
I’ve had hundreds of people come to me asking for help over the years, after spending their budgets on developers who couldn’t deliver. There are nefarious reasons that this happens, sometimes…I can’t do a whole lot about those.
But there are innocent and avoidable reasons that it happens, too. I want to help with those.
- Pricing to compete often means sacrificing quality for quantity.
- WordPress’s “it’s easy to use” reputation leads some to jump into the world of freelance web design before they really have the skills to deliver.
- Poorly-defined project scope leads to a cycle of “Can you just?s” that is hard to escape. Goodness knows, I spent time caught in that trap.
If WordPress freelancers can earn more predictable profits from their projects, they’ll be better equipped to improve their skills and deliver more value to their clients.
And my “do it with you” approach for those who can’t afford do-it-for-you prices, will enable entrepreneurs and small business owners with smaller budgets to put together websites that actually serve their businesses, rather than paying for glorified business cards.
My current project (“What’s It Worth To You?”) can help with both of these things. And there’ll be more to come.
I Want to Get To Know You, Too.
Real relationships go both ways. If you took the time (thank you!) to read this page, you probably know a little more about me than you did before. But I haven’t gotten a chance to know you at all!
I’ve not gone the traditional blogging route in my business. There are so many great WordPress blogs at your Google-ing fingertips already. I’ve made my time my “freemium” giveaway.
I’ve spent a lot of my time over the years administrating and actively participating in a free “WordPress for Business” Facebook group. I hang out there to help WordPress DIYers and Professionals learn the WordPress ropes.
Largely a WordPress question-and-answer group, WP4B is great for all levels of WordPress user…from the DIY entrepreneur who only wants to learn enough to manage his or her own site, to the professional making a living designing and developing using WordPress. I’d love to have you join us there.
I have another group called “WordPress: Paid Gigs Only,” which is for (you guessed it) posting paying WordPress gigs. If you’re a WP professional, you’ll probably benefit from being there. If you’re a solo entrepreneur or small business owner, and DIY isn’t your thing, you’re welcome to post your paying gigs in this group as well. It’s free to join and free to post.
And finally, I recently started a group called “Practical WP: Being a WordPress Professional.” This group is a bit of an experiment for me. I’m hoping we’ll be able to take a deeper dive into growing a WordPress-based business. We’re just getting started, and I’d love to have you join us as a charter member.
P.S. Send me a PM if you request to join any of the groups that I admin, and I’ll jump you to the front of the line :).